You’re definitely talking about something more than shoes when you talk of Air Jordan 4.
A short trip down the memory lane: Chicago Bulls were caught in a do or die situation against the Cleveland Cavaliers. The time had almost finished. The Bulls needed something more on the scoreboard, or they would be knocked out of the season. It was a score or go-home moment.
Right at the buzzer, Michael Jordan jumped his way into the Cavaliers’ defense and scored a shot (later immortalized as “the shot”) to eventually clinch the match for the Bulls and take them to the next round.
And then, TV cameras started focusing on Michael Jordan’s feet, and he was wearing Air Jordan 4.