In every brand’s history, there’s a model, design, or release that defines the brand itself and makes it big. Air Jordan 3 is what really started the Air Jordan line.
Designed by Tinker Hatfield, the world-famous sneaker designer, it was the happy medium between high-top and low-top versions. They provided greater flexibility than the high-tops and more stability than their low-top Air Jordan siblings. In other words, Air Jordan 3 came as a balance between the two different strengths provided by Air Jordan 1 and Air Jordan 2.
Wearing the Air Jordan 3, Michael Jordan came out of the 1987-88 NBA season with several awards.